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October 28, 2014 - 4:10pm

Insource Urgent Care is now Genesee Urgent Care and other changes are in the works

posted by Billie Owens in business, Health Care.

Insource Urgent Care is now Genesee Urgent Care, and there are other changes in store for the acute healthcare provider that opened in Batavia just last year.

For one, Melissa Marsocci is now the sole owner of the business, located Downtown at 35 Batavia City Centre. (Three other locations were sold earlier this year to urgent care groups in Philadelphia and Auburn.) And as head of the company, Marsocci has "really innovative plans."

"Batavia has always been 'the model' for the characteristics I've wanted," said the 30-year-old lifelong Genesee County resident.

One of those is the expansion of telemedicine. The center has a contract with Genesee Community College to augment its student health services. Marsocci donated desktop telemedicine equipment to the college to enable Genesee Urgent Care to see students as patients virtually, seven days a week.

They are planning to roll out a telemedicine system the week before Thanksgiving. If a student isn't feeling well, he or she could go to the telemedicine area, which would have a nurse on duty, and there a dialog could take place with Genesee Urgent Care about appropriate care.

Marsocci calls this the "hub-spoke model."

She sees it as having global applications.

"We are researching putting in a (telemedicine) clinic to help a Christian missionary in Haiti and the Dominican Republic to provide care for people," Marsocci said.

The company is making a big push into occupational medicine, too, and negotiations are under way with two orthopedic groups.

Genesee wants to partner with a psychiatrist for "telepsychiatry," and to sublease space to an oncology group to see patients on site.

A Downtown daycare center in the building wouldn't be a bad idea either.

"I would like to get support for other medical businesses in the building so we could offer (daycare) as a service to patients," Marsocci said.

Genesee has teamed up with another firm to craft a commonsense healthcare option that would "give employers a means of circumventing Obama Care." Because she wants to trademark the plan, which targets self-funded health plans, she is keeping pretty tight-lipped about it.

Awhile back, she said the company was briefly without a healthcare plan for its employees and the available options were a sorry lot.

"My premiums went up 20 percent," she said. "Employees who were used to paying $20 to $40 deductibles, were now paying for an office visit because of high-deductible plans."

The lawsuit with Health Now, the BlueShield BlueCross franchise for WNY, is settled and Genesee Urgent Care now takes their insurance.

As regards staffing, there's a new medical director. Dr. Tom Malinich has replaced Dr. Magdi Credi, but for the foreseeable future Credi will remain on staff and continue to be a valuable mentor. Dr. Henry Moscicki, DNP, is at the clinic once a week.

"He blends into the hybrid model we've always prided ourselves on," Marsocci said.

There are no other changes to speak of but the center is in hiring mode.

"We still promise to see patients within 15 minutes," Marsocci said. "We have no intention of replacing primary care doctors. But it is important that patients needing acute care be followed."

(The sign currently on the outside of the building in City Centre will soon be replaced. The job is out to bid locally.)

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