The Downtown Batavia Business Improvement District (B.I.D.) is thrilled to announce the appointment of Barbara Dietrich as the B.I.D.'s new Executive Director.
Dietrich comes to the B.I.D. from an extensive background of marketing, event management, public relations, promotions and business startup skills. She was the president of Dietrich Consulting in Batavia starting in 1998. She consulted for a variety of businesses on marketing, advertising trends, promotions, sponsorship and events. She was the radio personality on Entercom Buffalo; News Radio 930 WBEN – “Easy Living with Barb Dietrich."
Dietrich was the sponsorship director of “The Great Pumpkin Farm ”Oink”toberfest, NYS BBQ Cook-off Competition in Clarence. During her time at Dietrich Consulting she was the director of Marketing and Development for the YWCA Genesee County, director of Marketing for Empire Tractor Inc., director of Marketing, Public Relations and Sponsorship for Rivera Theatre in North Tonawanda, and general manager for WNY Event Centre in Clarence.
Dietrich has volunteered for many organizations over the years, she was a board member as well as past chairperson for Genesee County Chamber of Commerce, a member of the Batavia Business Advisory Board, Cornell Cooperative Extension Board, Genesee County Business Advisory Board for Tompkins/Bank of Castile and Junior Achievement.
“Most of my marketing/management career has been in the Buffalo area and I’m so happy to use those skills and experiences here in my own community," she said. "It’s an honor to be a part of the exciting growth of Batavia!”
Dietrich moved to Batavia from State College, Pa., with her husband, David Dietrich, more than 25 years ago. They have two children, Joe and Petra.
She said she is happy they chose Batavia as their home.
Dietrich is looking forward to joining the B.I.D. and working closely with the downtown businesses, volunteers, board members, the City of Batavia and its community. Her official start date will be Monday, Jan. 28. We warmly welcome her to the B.I.D.