The first big concert weekend of 2021 at The Ridge NY kicked off Friday with Rochester's country singer/songwriter Claudia Hoyser. The night was also a celebration of her birthday and the release of her new album, "Red Lights Turning Green."
This afternoon gates open at 4 o'clock at The Ridge for a concert headlined by Travis Tritt. Also performing are opening acts Julian Eliza Music & Sunshine James, and the Shaun Abbott Band. VIP tickets, with special seating and pre-event party, are sold out. General admission (bring your own chair) seating is still available.
Claudia Hoyser is a country music social media sensation whose career just keeps expanding.
Besides entertaining 354,000 followers on Facebook with weekly music videos along with 13,000 followers on YouTube, Hoyser has her own line of coffee being sold at Tops along with other retail outlets around the nation and now her name is on a new whiskey-coffee blend.
On June 25 she headlines a concert at The Ridge NY in Le Roy, which will also be a release party for her debut album (it's also her birthday).
The Rochester-based singer and songwriter said the endorsement deals for the coffee and whiskey are a one-thing-leads-to-another tale that involves fans loving her music and bringing her ideas.
"So the story of the coffee whiskey goes that we've been creating these videos every week and on Monday we put them out on Facebook, a classic country cover," she said. In the videos, we put a little vintage espresso pot in all of them. Coffee has always been one of my things. It's always been one of my manager's things. We never start the day without it at the studio. The videos went viral. We've had over 120 million views on the video series on my Facebook page."
At a show in Rochester, Hoyser could see her manager, Tony Gross, and the bar owner, Bucky Montrois, in the back of the room with their heads together like they were planning something. Hoyser said she was so curious about what they were scheming, it was hard to concentrate on the words of her songs. After the show, Montrois told her besides the bar, he owned a coffee business.
He asked if Hoyser would like her own brand of coffee.
"The next week he came out to the studio with beans from all over the world and we taste-tested different blends of different roasts," Hoyser said. "We came out with this for the country coffee, which I thought was going to be a short-lived product, you know, for the merch table. But it just went crazy and started shipping into 15 countries and selling Tops Markets took it in 120 Tops stores and a whole bunch of local retailers. Now it's on Amazon now and everything. So people just love the coffee."
That includes a couple of Hoyser's fans in Idaho who own a distillery. They suggested the whiskey-coffee blend.
Hoyser was at Mr. Wine and Liquor on Thursday to promote Hoyser Country Drunken Bean Classic Coffee Whiskey.
"It has just taken off (since its release) four weeks ago," Hoyser said. "It's already in 125 retail locations and we've been out doing some sampling. These things are going really well. It's been fun."
Tops Friendly Markets is looking forward to hosting American country music artist Claudia Hoyser as she launches her own line of Hoyser Country Blend Coffees at local Tops stores across New York.
Join her for a meet-and-greet and delicious coffee samplings at the Batavia Tops store at 11 a.m. on Sunday, March 8. If you purchase a bag of coffee while she is there, show them your receipt and you’ll get $2 cash back!
Produced locally by McCullagh Coffee Roasters, Hoyser’s NEW Country Blend coffee delights with robust tones and full-bodied aroma.
This down-home artisan roast is 100-percent real coffee that fuels your inner fire. Bold, rich, and smooth. A medium blend with a seamlessly clean finish, this coffee is primarily composed of rare Tanzanian Peaberry beans, named “the individualists of coffee beans” for their harmonious flavor qualities.
With a fueled passion for coffee and song, Hoyser is planting her roots in the hearts of people around the world and sharing her two great loves. She is unwavering in her determination to stir up the finest ingredients that will satisfy the coffee lover in you.
Tops Friendly Market in Batavia located at 390 W. Main St.
Editor's Note: Below is one of several of Hoyser's performances found on YouTube; this one is the Tennessee Ernie Ford classic "16 Tons."