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The Firing Pin

April 7, 2021 - 4:55pm


Town of Batavia Planning Board members concur that details – not conceptual drawings, ideas or generalities – ultimately will determine the course of Brandon Lewis’ request for a special use permit to develop an upscale shooting club, along with other entertainment options, on a 22-acre parcel at 3269 Harloff Rd.

On Tuesday night, planners posed several questions to Lewis, owner of The Firing Pin in Bergen, and Matthew Hume, a Batavia architect who drew up the site plan on property not far from Area 51 Motocross and the New York State Thruway.

Lewis kicked off the Zoom meeting with an overview of his plan and ended it – about 50 minutes later – by agreeing to provide specific information pertaining to hours of operation, the level of target practice, and safety measures prior to an April 20 public hearing on the matter.

It was the second time Lewis appeared before the board. He spoke briefly about the project last month following a presentation of his proposal to the Genesee County Planning Board.

Planning Board Chair Kathleen Jasinski advised Lewis that the board and other town officials have received numerous letters from residents about the plan – with some for it and some against it. She said that safety and noise are two of the major concerns.

Along those lines, planner Paul Marchese said it was imperative that Lewis give board members as many details as possible – the who, what, where, when, why and how – in order for them to make the best decision for the town and its residents.

'Carte blanche' is not an option

“You’re going to have to have some defined tasks – for approval or disapproval,” Marchese said. “We can’t give you a blanket, do what you want out there. From your wide scope events, I wouldn’t feel comfortable just giving you carte blanche approval on something that’s not defined – especially for a special use permit.”

Marchese said Area 51 has a set schedule and there isn’t much latitude when it comes to special use permits.

“I think it’s an interesting concept (but I’m) concerned about continual firearms – it’s pretty loud,” he said, also wanting to know what type of guns will be allowed. “I can understand why the neighbors would be concerned.”

Prior to Marchese’s comments, Lewis touted his “professional approach” to the venture, noting that he and his staff have the qualifications and experience to run a safe and successful shooting range. His plan also includes a small drive-in theater and RV park (primarily for overnight guests) and having the property serve as an event venue for concerts and car shows, for example.

Lewis said he believes that the layout and topography of the land, with its hills and berms, are a good fit for the shooting range, which would serve law enforcement personnel, club members and the general population.

“Another (thing we could provide) would be paintball,” he said. “With 22 acres, the way the land is situated, we could easily run paintball out there with the board’s approval. It’s easy to set up – nothing to construct or build – other than the blow up areas that people use for that type of activity.”

Hours of operation a bone of contention

That all seemed well and good to the board, which turned its focus to shooting days and times as well as noise mitigation after Lewis proposed being open seven days a week – possibly from dawn to dusk.

“We’re looking at a mixed model of operation. We’ll be a private club; the shooting range will be a private club,” Lewis said. “Our intent is Monday through Friday during the work week (and) it will only be open to members. To be a member of the club, you have to take a very extensive safety class. You’ll essentially become an NRA (National Rifle Association) … certified range safety officer, and that covers a lot of information.”

Lewis said he would like to pattern the club after the privately owned Rochester Brooks in Rush.

He said the level of staffing would increase on the weekends, much like The Firing Pin.

“You would come down as a member of the public (with) quicker but still extensive safety briefing to get you up to speed,” he said. “When you’re out on the range shooting – under those circumstances -- there will be a range safety officers present within arm’s reach, monitoring everybody and keeping everybody safe.”

At this point, planner Paul McCullough asked about the normal operating hours.

A later start is a possibility

Lewis said that most people target shoot from dawn to dusk, but he would be open to starting later – maybe at 9 or 10 a.m.

“Depending on the interest and the activities that we’re doing, you’re right, it would probably be dusk – especially obviously in the winter months,” he said. “In the summer, we might push that back on certain nights. Doing trap or skeet, a lot of people work until four or five and couldn’t come out until seven or eight o’clock, and we would cut it off at whatever time is required.”

He did add that he would like to be open at night at different times to accommodate law enforcement and civilians who want to practice shooting with low-level light, using a flashlight or other device.

McCullough said his “concern” was the potential of seven days a week with up to 10 hours a day of potential gunfire.

“I would like to know exactly what days and what hours to inform the neighbors,” he said. “Just the constant noise, I think, will be my issue.”

Lewis said he will clearly define the night shooting, especially in the summer, and hoped to be able to schedule it in connection with Area 51 racing that currently is permitted to 11 p.m.

Noise level can be suppressed

“But that would certainly be limited – maybe twice a month. Another thing, going back to the range design, there’s a lot that you can do to try to keep the sound from property as much as you can with different landscaping and physical sound barriers,” he advised.

“As far the long distance ranges where you would be shooting the bigger firearms, there’s a very interesting technique … of using large tires, suspending them from an A frame and you almost make a suppressor outside out of tires … it knocks out a lot of the noise. We’ll have from various shooting positions with the larger firearms, will essentially be shooting from inside of a structure with sound proofing material that will help soak up a lot of that. We fully understand that noise will be a concern and we want to do what we can to alleviate that.”

Partridge then suggested limiting the hours to 10 a.m. to 5 p.m. on weekends and 9 a.m. to 5 p.m. on weekdays.

“If we go into that route of limiting your hours, how many times a month would you need, let’s say, to dusk -- twice a month?” Partridge said. “I could see allowing it during the weekdays (that) you’re going to go to dusk twice a month or once a month, but that has to be spelled out in your permit.”

Lewis said he would work with town officials to come up with a plan that works for everybody.

Logistically, Lewis said the land will be divided into several “bays,” taking advantage of the artificial hill that was made when Polar Wave tubing occupied the site.

“We’ll be enhancing with some ballistic rubber (that is) perfectly suitable to use on outdoor range,” he said. “It will make it much safer, increases our berm depth, makes it a much more consistent berm that you can shoot into – and it makes it much easier to clean, which is another huge concern of ours. Obviously, the remediation and keeping tabs on the lead to manage the property without hurting the environment (are important).”

He also pointed out the height of the berms (14 to 16 feet) as a positive thing, but acknowledged that having five different ranges – and modifications for competitions – bring about challenges in defining exactly where those target areas will be at various times.

What about existing gun clubs?

After Building Inspector Dan Lang mentioned that there are other shooting ranges in the Town of Batavia, Lewis asked if they were regulated by special use permits or “grandfathered in.”

Lang said the private club on Hopkins Road has been there for quite some time and wasn’t sure of the process used to sanction it.

“Trap shooting is what they focus on, and they also have private membership (with no limits on the type of firearms),” Lang said. “They’ve always had that set schedule, and we haven’t gotten any complaints. It’s gone through that cycle already.

“This being a new proposal, there is a lot more involved with it. Some of the tactical stuff and the training, I think is as important as anything. But would they be considered grandfathered in? Yes.”

Hume added that members of the Hopkins Road club can shoot anytime of the day, and noted that they schedule special events on specific days.

As far as Lewis’ proposal, Hume said that even though they may be open seven days a week, there won’t be shooting for 24 hours.

“Sometimes you get that guy that has a little time during the day … and I think that is what Brandon is trying to provide to his members as well. He doesn’t want to have to say you can only go there on Thursday afternoon at 3 p.m., and that’s it,” Hume said.

The more information, the better

Town Engineer Steve Mountain reiterated the need for Lewis to be “as descriptive as you possibly can at this time on operations and how things are controlled.”

“The concept site plan layout is good but there is so much more information that the planning board is going to need before ultimately making a decision,” Mountain said.

Jasinski then advised Lewis to prepare for the April 20th public hearing, adding that no decision will be made at that meeting although all letters and emails sent to the planning board will be shared at the hearing.

“We will just listen to the comments and we will work as fast as you can get the information to us,” she said.

In the long term, Lewis said he would like to see the shooting range succeed and eventually find “another home for it” as the other uses at the venue take hold.

“I don’t want to say it’s a means to an end (as) the shooting range is where our base is and have the most support. I do see the need for it and certainly believe in it, and I do think the property is very well suited for it. So, I definitely see getting a lot of support from our already established customer base for that use,” he offered. “Again, maybe to help us develop a better one down the road and some of these other uses can really take over and use the property. I’d be completely fine with that.”

Previously: Planners pepper shooting range developer with questions about safety, noise, movie screen glare, berms

Previously: Developer: Outdoor shooting range, drive-in theater will offer 'healthy, family activity'

File photo: Brandon Lewis at The Firing Pin, 2018.

March 12, 2021 - 4:06pm
posted by Mike Pettinella in news, notify, Genesee County Planning Board, The Firing Pin.

Genesee County Planning Board members Thursday night fired off a few rounds of questions about safety, noise, glare and berms to the Brockport man proposing to develop an outdoor shooting range and drive-in theater on Harloff Road in the Town of Batavia.

At its meeting held via Zoom videoconferencing, the board recommended approval -- with modifications concerning stormwater pollution mitigation and acquiring the proper permits – of a special use permit and site plan for Brandon Lewis to construct and operate the business for shooting, firearms training, general recreation, fitness training and family entertainment, including a drive-in movie theater.

The venture, which is scheduled to go before the Batavia Town Planning Board next Tuesday, would be located at 3269 Harloff Road, not far from the Area 51 Motocross layout.

Lewis was asked about the placement of the theater screen and whether it would be visible to motorists on the nearby Thruway. He responded that he would make sure that wouldn’t be the case, but the board agreed to include that to the suggested modifications.

Planners also inquired about the number of berms or trees on the parcel, specifically on the west side between the rifle range and the neighboring property. Lewis said that a berm already is in place there along with a 12-foot retaining wall.

Concerning the possibility of noise from the shooting, Lewis said while the natural berms would “deflect sound from going onto the Thruway,” he also plans to plant more trees.

“It won’t be as disruptive as a semi going down the Thruway,” he said.

The board then asked about the hours of operation. Lewis said it mostly be during regular daytime business hours, but didn’t leave out the possibility of special target shooting event in the evening.

Furthermore, Lewis, who grew up in East Bethany, made it clear that no shooting will take place when the movie theater is open.

“We want safety for everyone,” he said.

Planners also considered the following referrals:

  • A site plan review for Mutka 3450 Properties of British Columbia, Canada, to construct a 1,500-square-foot office addition to an existing warehouse facility in a Manufacture-Industrial district at 3450 Railroad Ave. in the Village of Alexander. Approval with the modification that the site plan complies with all applicable floodplain construction requirements.
  • A site plan review for BALD Development LLC of Alden to construct an 11,250-square-foot (225 by 50) pole-barn-type commercial office/storage building in a Commercial district at 234 Genesee St. (Route 33) in the Town of Darien. Approval with modifications pertaining to driveway permits, stormwater pollution prevention, proper lighting and adherence to 9-1-1 standards.
  • A special use permit for ForeFront Power of San Francisco to place a 45-acre, 5 megawatt ground-mounted solar system in an Agricultural-Residential district at 6982 Norton Road in the Town of Elba. Approval with modifications pertaining to relocating a portion of the driveway and equipment pad to the edge of the field and adherence to 9-1-1 standards.

March 11, 2021 - 11:18am


The owner of The Firing Pin indoor shooting range and gun shop in Bergen says he is prepared to help society “return to normalcy” through the development of an outdoor recreational facility that includes a drive-in movie theater on a 22-acre parcel at 3269 Harloff Road in the Town of Batavia.

Brandon Lewis, an East Bethany native and Alexander Central School graduate, provided details this morning of his plan, which is on the agenda of tonight’s Genesee County Planning Board meeting via Zoom videoconferencing.

According to documents submitted to planners, Lewis, who recently moved to Brockport, is requesting a special use permit and review of the site plan to construct and operate the business for firearms training, general recreation, fitness training and a drive-in theater.

The location, in an Agricultural-Residential district, previously was used for snow tubing.

“We’re hoping to have shooting by July and have some fun events – maybe a haunted hayride this fall … just some affordable family entertainment and family fun on top of the shooting range,” he said. “I think we can mesh those two things, and I think it’s good for a return to normalcy. Firearms are a completely normal, healthy American family activity that can mesh with other forms of family entertainment.”

Lewis, owner of The Firing Pin since 2014, said he approached the Batavia Town Planning Board more than a year ago before the COVID-19 pandemic hit, just to introduce planners to his idea. He said the board was enthusiastic in its response.

“I asked if this was feasible or (would it be) an uphill fight the whole way, and they said it sounds great and your property is perfect for it,” recalled Lewis, who purchased the former Polar Wave property a year earlier and “just fell in love with it.”

“The potential that it offers to the people of the region, really, and, talking with my family, we just thought (we could provide) something that hadn’t been done before around here,” he added.

He said the land is naturally suited to be a shooting range, which will be the primary focus.

“It will be more of a gun club, still open to the public, but more of a club-type of atmosphere where we can offer so many different kinds of training that you can’t do at an indoor range,” he said. “Being able to do that and opening it up to law enforcement, that’s going to a huge potential source of customers for us. There’s a lot that we can offer as far as demos, training and things that don’t exist anywhere around here.”

Lewis said numerous police officers from the county and surrounding area use The Firing Pin and he believes they will be attracted to an outdoor range where they can further their training.

“We have great relationships with all the local law enforcement agencies, and I’m sure we’ll see many of those guys out there privately as well. Most of the officers are very dedicated to training even on their personal time,” he said.

As far as the drive-in theater is concerned, Lewis said he will start by putting up a small projector screen to show classic movies and favorites. The hope is to expand and show new releases with room for up to 130 cars – along the lines of the Silver Lake Drive-In in Perry.

Lewis also said the area will be available for music concerts – “somewhere (in size) between Jackson Square in Batavia versus Darien Lake,” he said – and for car shows, craft shows and other events.

“I think there’s a sweet spot in there that we’re missing out on,” he said.

He said immediate plans are to fix the on-site bathrooms and a long-term goal is to build a clubhouse.

Other referrals of note are as follows:

  • A site plan review for Mutka 3450 Properties of British Columbia, Canada, to construct a 1,500-square-foot office addition to an existing warehouse facility in a Manufacture-Industrial district at 3450 Railroad Ave. in the Village of Alexander;
  • A site plan review for BALD Development LLC of Alden to construct an 11,250-square-foot (225 by 50) pole-barn-type commercial office/storage building in a Commercial district at 234 Genesee St. (Route 33) in the Town of Darien.
  • A special use permit for ForeFront Power of San Francisco to place a 45-acre, 5 megawatt ground-mounted solar system in an Agricultural-Residential district at 6982 Norton Road in the Town of Elba. The company is looking to install the solar array with associated electrical equipment, access road, fencing and landscaping on an existing farm field owned by Daniel and Penny Mudrzynski.
  • Zoning text amendments related to solar energy submitted by the Darien, Elba and Le Roy town boards.

Rendering at top showing: a 200-yard shooting range at top; trap shooting range (triangle); drive-in theater at left; handgun range between the 200-yard range and theater; RV park next to the drive-in; and training course at right. Courtesy of Genesee County Planning Department.

February 18, 2021 - 2:27pm

Press release:

American Warrior Festival, in partnership with parent company Strength In Numbers Entertainment, is proud to announce the launch of their national virtual event series -- with roots in Genesee County -- in their ongoing efforts to support our country’s veterans and those currently serving in the United States Armed Forces.

The entertainment organization is making its return after the unprecedented circumstances of last year, which caused the team to pause on some of their most anticipated live events.

American Warrior Festival’s spring virtual events are currently open for registration and end on March 25th with more events to follow. All are welcome to register to attend virtually and can participate at their own pace.

“Obviously, we were forced to hit the pause button just like everyone else when the pandemic hit; however, we found that the hiatus allowed us to rebuild and refocus on our mission, and we created an even better experience for our veterans and their families," says Dan Clor, American Warrior Festival founder and owner, Marine Corps veteran, and host of The American Warrior Festival Podcast. With this new virtual platform, we are now able to reach more veterans, and further spread our message."

Clor is partnering with The Firing Pin, an indoor shooting range in Bergen, for the virtual events in Genesee County.

Virtual Event Series Details

2021 AWF Medal of Honor Marksmanship Competition 

You can register and enter your score anytime between now and March 25th.

What You Will Do

To begin the drill, draw at the sound of the shot timer/verbal command/other signal and engage the target 10 times within the 10-second time standard. The objective is to score as many points as possible within the allotted time. Any ties resulting from points in a competition setting are broken by referring to the individual time; the next tiebreaker goes to the fastest engagement of the target.

Once you complete the drill:

1. Post your video in the “Discussion” area of the Facebook event page.

2. Enter your score into the leaderboard.

3. All participants who have completed the drill and entered their time into the system will be entered into a prize drawing to be held on Medal of Honor Day, March 25th, 2021. You will also receive a 2021 American Warrior Festival Medal of Honor T-shirt for completing the event.

For full details and to sign up for the event, click here.

2021 AWF Medal of Honor Virtual Run

National Medal of Honor Day is observed every year on March 25th and is dedicated to Medal of Honor recipients.

“Each branch of the U.S. military awards the Medal of Honor to those who have distinguished themselves ‘conspicuously by gallantry and intrepidity’ above and beyond the call of duty,” according to the Department of Veterans Affairs official website.

In this time of social distancing, get in shape, connect with your friends and family through weekly trainings and compete for the best final times! Share your photos on social media to enter our weekly raffle for prizes.


1. Signup for the Virtual 5K, 10-miler, Fun Run/Walk or join a team.

2. All times are tracked through the leaderboard to add to the competitive fun.

3. Registration includes a T-Shirt, Medal, 10-percent off gifts and apparel in our merchant store, and partially as a donation to the Veterans Suicide Prevention Organization.

4. Includes a six-week virtual training course led by an experienced trainer and veteran.

To purchase tickets for the Ruck Run, click here.

“Our sponsors and team make this all possible. The tremendous support from local and national organizations, private businesses, individuals, ticket sales, concessions, and merchandise all go to help our veterans,” adds Clor. “This is just the beginning; get ready for more great news to come!”

A VA study on mental health concluded that, on average, 20 Veterans commit suicide a day and that the suicide rate is highest among veterans between 18 to 29. The American Warrior Festival and Strength In Numbers Entertainment mission is to help support organizations working toward veteran suicide prevention.

Help us defeat these horrific statistics through donations, participation, and sharing with others. It’s important to get our message out there, especially during these difficult times.

Partial proceeds from registration for each event go to veteran organizations such as The War Fighter Community FoundationMission 22, and Broken Warriors Angels.

For more information on how you can help support our veterans, please email Dan Clor at:  [email protected].

About American Warrior Festival

American Warrior Festival provides entertainment for the brave men and women who have served and are currently serving in the United States Armed Forces and gives them access to veteran support resources through our nonprofit partners. For more information visit: https://americanwarriorfestival.com/.

About Strength In Numbers Entertainment

Strength In Numbers Entertainment is a concert and event company that creates and promotes events, tours featuring heavy, edgier bands and artists spanning across multiple genres. For more information visit: https://strengthinnumbersent.com/.

January 20, 2020 - 7:23pm
posted by Howard B. Owens in The Firing Pin, bergen, news, notify.


Brandon Lewis, owner of The Firing Pin in Bergen, didn't travel to Virginia this weekend to become a bit of a celebrity.

He just wanted to support fellow gun owners in a state facing potential gun laws as restrictive, or perhaps more so, than what has already been imposed on New Yorkers.

"In this day and age, we could never stand up against the government with all of their drones and tanks but this shows where we came from," Lewis said tonight during his drive back from Virginia.  "The government is us. The government is of the people and by the people and for the people and it's good to remind them of that, that there is a Second Amendment, which is a kind of check and balance."

Lewis brought with him his Barrett M82A1 rifle, a .50 caliber semi-automatic rifle, which is nearly five-feet long and weighs 29.7 pounds.

"I guess it's a certain eye-catching firearm and that was kind of the point," Lewis said. "If we're going to go, let's bring something we have and I know every time I bring it out to the shop, everybody drops what they're doing.  

"I didn't think it would be quite as popular as it was," Lewis added. "I thought I'd get some thumbs up and some high-fives but it got crazy at times."

As soon as one person asked to take a picture of Lewis, 10 more would join in, he said.

He's been featured in the Washington Post, New York Post, and the Virginia Mercury

Lewis said he made the trip for two reasons: One is gun owners in Virginia are facing a new restrictive gun law that appears to have support of the Virginia Legislature (Virginia is apparently dealing with the same kind of urban domination of rural counties that has beset New York) and there is also a law that would all but ban indoor ranges.

Lewis, of course, operates an indoor range.  

He said it's his understanding the law would either say indoor ranges need to be government-owned or that 90 percent of the customers would need to work for a government agency, such as police departments or the military, which, Lewis fears, would lead to range owners collecting data on users of their facilities that would then become data accessible by the government.

The rally was attended by an estimated 22,000 gun rights advocates and news reports indicate it was peaceful and without incident.

Lewis said he and his wife Anna-Marie were among the last to leave. As they were heading out of town, they listened to a public radio station that apparently has offices overlooking the public space where the rally was held. He said the announcers noted that the protest area was the cleanest they had ever seen it following a rally.

"We kind of took a Boy Scout attitude of 'leave no trace,' " Lewis said. "I don't know if that came from the organizers, the Virginia Citizens Defense League, or people just took it upon themselves but at the end, it was police-trash time and everybody picked up their garbage."

Photo: By Ned Oliver/Virginia Mercury. Used with the permission of the Virginia Mercury.

October 10, 2019 - 10:25pm
posted by Howard B. Owens in Rob Ortt, NY-27, video, The Firing Pin.
Video Sponsor

Sen. Rob Ortt, who is also a candidate for congression in the NY-27, spent much of his day in Genesee County on Wednesday, first attending the veterans town hall in Corfu about the new national cemetary, then paying a visit to The Firing Pin in Bergen, and then holding a meet-and-greet at Ken's Charcoal Pits & Bar-B-Q.

The Batavian caught up with Ortt at The Firing Pin.

September 28, 2019 - 7:14pm
posted by Howard B. Owens in The Firing Pin, veterans, video, bergen.
Video Sponsor

The Firing Pin hosted a “22 to None Fun Run” in support Mission 22, an organization dedicated to assisting veterans in getting treatment when they need it most.

The event included a 2.2K fun run, raffles, food and beer.

“I have personally lost seven friends that I was deployed with to veteran suicide,” said Patrick Kimball, TFP Advanced Training director and combat veteran. “Together, we can help our veterans get the help they deserve before it’s too late.”

September 26, 2019 - 5:40pm

Press release:

Every day, more than 20 U.S. military veterans take their own lives. The Firing Pin (TFP), Western New York’s finest indoor shooting range, is hosting a community fundraiser Saturday, Sept. 28, with all proceeds going toward efforts to reduce veteran suicide.

The Firing Pin’s “22 to None Fun Run” will support Mission 22, an organization dedicated to assisting veterans in getting treatment when they need it most.

The event includes a 2.2K fun run, raffles, food trucks, live music and a craft beer tent.The event’s title sponsor, Rochester Precision Optics, is looking to hire veterans. They will have a booth at the event with more information.

“I have personally lost seven friends that I was deployed with to veteran suicide,” said Patrick Kimball, TFP Advanced Training director and combat veteran who will be speaking at the event. “Together, we can help our veterans get the help they deserve before it’s too late.”

Who: The Firing Pin, LLC and Mission 22

What: 22 to None Fun Run

  • 22 to None Fun Run -- 2.2K run/walk (map on second page)

  • Chinese/Silent Auctions

  • Craft beer tent by Eli Fish Brewing Company (all proceeds directly to Mission 22)

  • Food trucks - Center Street Smokehouse, Red Osier Landmark Restaurant, wood-fired pizza from American Masonry

When: Saturday, Sept. 28

Schedule of Events:

  • 9 a.m. -- Shop and range open; raffles begin

  • 10 a.m. -- Registration for Fun Run

  • 11 a.m. -- 2.2K Fun Run

  • 11:30 a.m. - 5 p.m. -- Beer tent and food trucks

  • 1 - 4 p.m. -- Live music from The Fog

Where: The Firing Pin LLC, 8240 Buffalo Road, Bergen

Why: The sad truth is that more veterans die at home on U.S. soil than in combat zones overseas. Mission 22 is a registered 501(C)(3) nonprofit organization dedicated to healing America’s veterans when they need it most -- right now. The Firing Pin family has been personally affected by veteran suicide and wants to unite the community in raising awareness and support for our veterans. ALL proceeds from the event will go directly to Mission 22.

Below is the route of the 2.2K Fun Run/Walk, coustesy of Firing Pin General Manager Joshua W. Hawkins.

March 1, 2018 - 6:46pm
posted by Maria Pericozzi in The Firing Pin, bergen, news, Chamber Awards, business.


This is the fourth in a series of five stories about the honorees at this Saturday's annual Chamber of Commerce Awards Ceremony. The ceremony is being held at the Quality Inn & Suites in Batavia.

The Firing Pin in Bergen is a friendly place to visit. Owner Brandon Lewis is a big reason why. Open and gregarious, he's eager to help his customers and ensure when they come to use the range they do so safely and get the most enjoyment from it as possible.

The store is brightly lit, clean and well-stocked.  

It's no wonder, the Firing Pin was selected by the Genesee County Chamber of Commerce as the Innovative Enterprise of the Year.

Lewis, the owner, said he was humbled to receive the award.

“When you go into business, you never know what’s going to happen,” Lewis said. “To be recognized for the work you do is the icing on the cake. It can’t get better than that.”

Lewis started planning to open The Firing Pin in 2011. He wanted to offer a facility with a full range of products and services, that was not a typical gun shop. He felt it was something the community needed, and the public responded well to the business.

“We cater to those who are afraid of guns, and those who use guns,” Lewis said. “We cater to every skill level. We’re a destination for anyone who is looking to be better.”

The facility, located at 8240 Buffalo Road, was built in 2013 and opened in 2014.

Lewis went to Alexander High School when he thought of the idea of running his own place. The idea took time to develop, so he went to St. John Fisher College.

He took a job at Gander Mountain, and decided he wanted to open a place that gave more training, the right training, and safe training.

Lewis is an eagle scout, a certified NRA pistol and rifle instructor, a certified GLOCK Armorer and a black belt in Taekwondo.  

“Everywhere down south there are gun shops and ranges,” Lewis said. “It is popular down south and it’s something I felt we needed.”

The Firing Pin is open seven days a week, Monday from noon until 8:30 p.m., Tuesday through Friday from 9 a.m. until 8:30 p.m., and Saturday and Sunday from 9 a.m. until 5:30 p.m. They offer group rates, memberships and firearm rentals, in addition to one-on-one training with NRA certified instructors.

More information and pricing can be found here.







June 22, 2015 - 12:30pm

Venture Crew 556 CHICKEN BBQ on June 27th from 12pm - till sold out. Chicken, salt potatoes, baked beans & dinner rolls - $10!



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